societies

Early kick-off, anyone?

A lovely venue

Can concert start times make a difference to attendance? I ask, as I've just played for the excellent society in Sutton in Ashfield. They tell me that not long ago they were down to audiences of about 40, with the future uncertain. Then they made two changes - one to the venue, moving from a church hall to a modern church, and the other to the start time, pulling it forward to 7:00pm.  Some had their doubts, but once tried this early start has proved popular. Yesterday they continued their recent trend of growing audiences, with 130 squeezed in. I'm sure audience growth leads to more audience growth - the atmosphere was terrific, and in order to get a seat at all the regulars started arriving not long after 6:00pm. The early finish meant that buses were still running, too. I've seen concerts beginning earlier from the typical 8:00pm start of my...

RSS feed Subscribe to RSS - societies