audience building

Weedon Weekly: 27th August 2017

John Cage

AN UNUSUAL ORGAN PIECE

Concert promoters generally, and organ concert promoters especially, are looking for ways to boost audience numbers. One such boost has come from an unlikely source - the world's slowest organ piece, which plays to healthy audiences, in particular when a note changes every few years!

Composed by the famously avant-grade composer John Cage in 1985, "As SLow aS Possible" (affectionately known also as ASLSP) was intended for v-e-r-y   s-l-o-w performance by a pianist.  But the notes die away on a piano, so when you're holding each key down for several minutes at a time the continuity is rather lost. Accordingly, John Cage rewrote it for organ, where the notes go on sounding just as long as you care to press them. Most organists steam through the work in about 20 minutes, as you'll see here. But not all....

ASLSP was quite a departure from John Cage's most...

Early kick-off, anyone?

A lovely venue

Can concert start times make a difference to attendance? I ask, as I've just played for the excellent society in Sutton in Ashfield. They tell me that not long ago they were down to audiences of about 40, with the future uncertain. Then they made two changes - one to the venue, moving from a church hall to a modern church, and the other to the start time, pulling it forward to 7:00pm.  Some had their doubts, but once tried this early start has proved popular. Yesterday they continued their recent trend of growing audiences, with 130 squeezed in. I'm sure audience growth leads to more audience growth - the atmosphere was terrific, and in order to get a seat at all the regulars started arriving not long after 6:00pm. The early finish meant that buses were still running, too. I've seen concerts beginning earlier from the typical 8:00pm start of my...

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